LEAD WELL

Leadership Club

Leadership isn't about doing it all. Learn how to lead with clarity, delegate with confidence, and build a culture that runs on trust so you can lead without burning out.

The truth is: most leaders are never actually taught how to lead.
You were promoted for performance, not leadership.
And now you’re stuck managing people, pressure, and performance with zero support.

Lead Well is a premium leadership and development space built to help you lead confidently, build a high-functioning culture, and reclaim your time.

Here, you get to take off the mask, speak the truth, and still be seen as a strong, capable leader.

What’s Inside

Bi-Weekly Leadership Calls

A space to reset, reconnect to yourself as a leader, and get support where it matters most.

Private Community

A trusted space for like-minded leaders to share experiences, ask for help, and grow together without the fluff.

Monthly Live Development Calls

Deep dives into leadership skills, team dynamics, and culture-building, all grounded in real-world practice.

1:1 Support

Message-based access to personalized support. Thoughtful responses, not instant ones.

The Reserve

A curated collection of tools, templates, and resources to help you lead with clarity and consistency.

Quarterly Meetup

In-person gatherings to connect, reflect, and nourish your leadership and your whole self.

Limited Enrollment

Limited Enrollment

Lead Well is for you if…

  • You were promoted to lead but never trained to manage people, and you’re ready to lead confidently and sustainably.

  • You’re running a business, a team, or a vision, and it’s starting to feel heavy.

  • You care deeply about doing right by your people, but you’re craving support, tools, and whole-life growth.

  • You want to better understand your people and how they learn, grow, and show up so you can lead them with clarity and intention.

  • You want real connection, shared wisdom, and a space where you feel supported and can learn from others.

  • You want to lead well and live well.

Hi! I’m Shelby, a leadership coach and people-first strategist. I spent 21 years inside an $800M company, where I built and led high-performing teams and generated $72M in revenue. But behind the success, I experienced burnout, breakdowns, and chaos, until I learned how to lead differently. Now I help growth-driven leaders master the real tools and people-first strategies that eliminate overwhelm, elevate team performance, and create results that actually feel good.

My retention was among the highest in the company.

My team’s were promoted from within because we built culture from the inside.

I’ve spent two decades developing and leading top-performing leaders through real, human-centred growth.

And I know what it’s like to lead under pressure, without a playbook.


This isn’t theory. It’s real-world strategy, shaped by lived experience, and it actually works.

"I finally had the confidence to address a conflict, and it went well."

In a real-world win, a participant confronted a team member about unhelpful behavior during a task. This was a major leap in her ability to handle difficult conversations, a skill she had avoided in the past.

-Leidy, Office Manager

“I had the clinical skills to start a business, but no idea how to lead people.”

Through coaching with Shelby, this founder learned how to manage team dynamics, set clearer expectations, and lead with confidence. By focusing on real-time challenges and long-term leadership development, they strengthened their office culture and empowered their team to grow alongside the business.

-Erin Hewitt, Founder, Hjem Asthetics

“I’ve already seen a shift in our company culture.”


Through coaching with Shelby, this leader gained clarity on management protocols, learned the why behind each strategy, and began implementing changes with confidence. Her practical support and mentorship helped create a more intentional and aligned team environment, and the impact was felt almost immediately.

-Sandra Kushnir, Founder, Meridian Counseling

  • Imagine walking into a hard conversation and knowing exactly how to lead it.

  • Imagine leading in a way that feels aligned, not exhausting.

  • Imagine not second-guessing yourself every time conflict shows up.

  • Imagine a culture where your people want to grow, and actually do.

  • Imagine having the confidence to make big decisions without needing constant validation.

    Imagine enjoying leadership again.

You'll lead with confidence and clarity, not reactivity.

You'll define your leadership identity and shift how you show up, not just what you do.

You'll build a stronger, more self-led team and get your time back.

You'll learn to delegate, communicate with clarity, and develop your people so you're not doing it all yourself.

You'll create a culture of ownership, not dependence.

By setting expectations and leading with trust, you'll build a team that leads themselves, operates with more clarity, cohesion, and shared accountability.

  • Lead Well is a private leadership development club for business owners, creatives, and professionals who want to lead with clarity, confidence, and purpose, without burning out. It combines tools, skill development, community, and real conversation to support your whole leadership journey.

  • Lead Well is for anyone who leads people, teams, businesses, or movements, whether you were promoted without training, started your own company, or simply want to feel more grounded and effective in how you lead. You don’t need a specific title, just a desire to lead well.

  • As a Founding Member, you’ll get access to live group calls, development workshops, a private community, tools and templates, and a 1:1 session with Shelby. You’ll also receive Founders pricing, locked in for as long as you stay a member.

FAQ’s

  • Lead Well is designed to fit into your life, not take it over. With just 3-4 hours a month, you’ll create intentional space to reflect, learn, and lead with more clarity. It’s a small, powerful investment in the kind of leader you’re becoming.

  • This isnt just another course. Lead Well isn’t corporate or HR BS. It’s not about checking boxes or chasing perfection. It’s a space for real conversation, grounded tools, and whole-person leadership. You’ll grow your capacity not just as a leader, but as a human who leads.

  • Then this is exactly for you. Because the best leaders never stop growing.

    You don’t have to show up perfect. You just have to be willing to grow, get honest, and surround yourself with others doing the same. If you’ve made it this far, you’re more ready than you think.